Aashirvaad Select, MP Sharbati Atta – 100%, Premium Whole Wheat Flour for Softer Rotis, 10kg, 0% Maida

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Aashirvaad Select Sharbati Atta: The Secret to Heavenly Soft Rotis, Every Single Time

Tired of rotis that turn hard and chewy just minutes after they’re made? Elevate your daily meals with Aashirvaad Select Sharbati Atta, the gold standard in whole wheat flour. Crafted exclusively from the finest Sharbati wheat grains handpicked from the sun-kissed fields of Madhya Pradesh, this atta is your promise of rotis that are not just soft, but stay soft for longer.

Experience the authentic taste and superior quality that millions of families trust. With 0% Maida and 100% whole wheat goodness, you are not just making rotis; you are serving health, tradition, and love in every bite.

Why Aashirvaad Select is a Class Apart

• Unmatched Softness That Lasts: The magic lies in the Sharbati grain. It naturally absorbs more water, resulting in a dough that is exceptionally soft and pliable. This unique property ensures your rotis, phulkas, and parathas remain melt-in-your-mouth soft for hours.
• 100% Whole Wheat, 0% Maida: Purity you can taste. We use the entire wheat kernel—bran, endosperm, and germ—and add absolutely no Maida (refined flour). This means you get all the natural dietary fibre, vitamins, and minerals, making your meals wholesome and nutritious.
• The Golden Grain of Madhya Pradesh: We source our grains directly from the renowned Sehore region of MP, famous for producing Sharbati wheat. These "Golden Grains" have a distinct amber hue and a slightly sweet taste, lending a delightful aroma and flavour to your rotis.
• Perfectly Ground for a Perfect Dough: Using the traditional 'chakki-grinding' method, we grind the grains with precision. This process retains the natural oils and nutrients of the wheat while ensuring a fine, consistent texture that makes kneading a breeze.

Key Features & Technical Specifications

We believe in transparency. Here’s a simple breakdown of what makes our atta superior, so you know exactly what you're bringing into your kitchen.

• Grain Type: 100% MP Sharbati Wheat

  • What it is: Sharbati is a premium, heirloom variety of wheat, often called 'The Golden Grain'.
  • What this means for you: It has a higher protein content and a unique gluten structure that absorbs more water. This is the technical reason your rotis turn out consistently softer and fluffier than those made with ordinary atta.

• Composition: 0% Maida (Refined Wheat Flour)

  • What it is: This atta is pure, unadulterated whole wheat flour without any refined flour mixed in.
  • What this means for you: You get the full nutritional benefit of the wheat grain. The high fibre content aids digestion and keeps you feeling full longer, making it a healthier choice for the entire family.

• Milling Process: Traditional Chakki-Grinding

  • What it is: A slow, cool grinding process that mimics traditional stone grinders (chakkis).
  • What this means for you: Unlike high-speed steel rollers that can generate heat and destroy nutrients, our method preserves the wheat's natural dietary fibre, flavour, and aroma, ensuring you get the most out of every grain.

• Texture & Granulation: Fine & Consistent

  • What it is: The flour has a uniform, fine particle size.
  • What this means for you: A smooth, non-sticky dough that is incredibly easy to knead and roll. Say goodbye to tough dough and unevenly cooked rotis.

Product at a Glance

| Feature | Specification | | --------------------- | ----------------------------------------------- | | Brand | Aashirvaad | | Variant | Select Sharbati Atta | | Net Weight | 10 kg (10,000 grams) | | Primary Ingredient| 100% Whole Sharbati Wheat | | Dietary Information| Vegetarian, 0% Maida, High in Fibre | | Allergen Advice | Contains Wheat | | Item Form | Flour (Atta) | | Package Contents | 1 x 10kg Bag of Aashirvaad Select Atta |

Bring home the Aashirvaad Select Sharbati Atta today and rediscover the joy of making and eating perfectly soft, fluffy, and delicious rotis!